项目介绍:
游戏发行人计划,是抖音官方推出的游戏推广任务接单平台,游戏发行公司通过推广平台挂单,然后通过创作者接单,创作视频并且挂载游戏链接的方式,达成共赢;平台获得内容和流量,发行公司得到推广,用户能赚钱的一个综合性平台。
据抖音官方统计,已经有数十万用户赚到钱了,并且给平台带来10亿营收,属于平台的A级扶持项目,不用担心没有任务做,没有钱赚。
真实收益:
质量好一点的视频一万播放有20-30的收益;一般手游转化比较高,能达到一万播放50左右的收益;最高单条收益3000+,假期比较好做,最高收益持续7天单日破千,顺便接一些商单,一个月两万左右是没有问题的。
适合人群:
想做兼职,平时有正经工作或者在读大学生,其余时间比较有空闲
宝妈群体,天天在家里带娃,可以利用空闲时间补贴家用
想转行的,游戏发行人项目可行性高,可持续发展,系统学习运营之后,可以作为转行的首选。
没有工作,没工作但是有时间,有条件建议系统学习,再批量做号,这个项目做的人多,但是真正懂得项目逻辑的人很少,所以不用担心人群多的问题。
项目优势:
零门槛,一部手机就可以操作
无限制,不用开橱窗,没有千粉限制
无押金,不用交保证金,没有资金压力不出镜,不用真人出镜,游戏录屏也可以
无售后,不用考虑发货售后问题
项目入口:
搜索栏搜索:游戏发行人
收益构成:小游戏,属于益智类游戏,无需下载点开即玩,以点击量和人数评估进行结算。
手游,需要下载才能玩,一般是通过计算下载试完量结算收益。
操作流程:1、查看学习对标账号,了解前辈们都是如何操作的
2、账号定位,是简易制作法还是精细化运营3、熟悉活动规则,看清楚规则之后再去录制视频
4、剪辑、配音,发布后等待审核
如何起号:
游戏发行人是能做出稳定收入的,可为什么到你手里就没有收益呢?想做好抖音,不是只会制作就行了,你还需要学会规划布局。
首先,做任何领域都是分阶段的,一般分为冷启动期、增长期、爆发期、稳定期和衰退期五个阶段,很多新手之所以新奇,就是因为没有全局观,不知道每个阶段应该做什么,不知道怎么获取稳定的流量。
冷启动期:作品量少,作品内容不垂直,系统没有办法判断把你推给什么样的人群,这个阶段没有任何技巧,要么认真打磨作品,以质取胜,要么就每天坚持发作品,以量取胜,坚持日更,自然就会过渡到第二阶段。
增长期:平台发现你的更新频率高,内容垂直,尝试性给你推点流量,于是你就会有几个视频小爆发一波,一旦有了这个现象,就要尽快的打稳账号标签,把流量稳住,打开创作者服务中心,选择游戏解说和游戏剪辑,告诉平台你是做什么的,然后继续打磨作品。
爆发期:会有一些固定的粉丝播放,稳定在几千到几万之间,点赞互动完播率都会有一个不错的数据反馈,视频也有了自己的风格,制作方面也轻车熟路,基本不会出现几十几百的播放。
稳定期:遇到创作瓶颈,视频大多都是同质化内容,换汤不换药,很难像之前那么容易出爆款,流量忽上忽下,总体来说收入还是很稳定,不会有太大影响,但是如果一直不当回事,账号很快就会进入衰退期,流量大幅度下滑,还会有掉粉的现象发生。归根于抖音的铁粉机制,第一波流量都是推给铁粉观看,只有得到他们的认可,作品才会继续推荐,而长期同质化的内容,粉丝已经厌倦了你的视频,流量自然就上不去,此时需要改变视频的形式,比如说从不出镜变成了出镜,加一些小剧场之类的。
如何提高收益:
解说类,挑选出游戏中搞笑、伤感、鬼畜的画面内容,通过旁白解说的方式,给游戏内容增加戏码。如果能抓住热门段子,配合热门音乐,大概率会上热门。
挑战类,选择一个闯关类的游戏,难度级别选择最高,视频文案注明“没有人能解开这个难题”之类的话题,有的人就是不信这个邪,你懂吧。
卡点类,将游戏录屏配上热门的音乐,通过剪映,将画面节奏进行卡点,创作出节奏性较强的视频内容。
如何写文案:
你以为录个屏就能完好游戏,发行人计划没收益,那是你不会编故事,大家游戏画面都一样,但是你不会编故事,就是发的再多也是徒劳,不同游戏使用不同的文案才会让流量收益最大化,为此,我花费了3天时间,总结出了这套游戏文案的写法,学会后你就能轻松抓住用户的注意力,达成5秒完播,让你的作品获得更多的推荐。
第一种,对立型,南方VS北方,男生VS女生,白羊座VS狮子座,找出不同人群的对立点,引起评论区的争议,你再模棱两可的站个队,进一步提高作品的互动数据。
第二种,请求型,假装你是个菜鸟,请求大神帮你通关,让观众产生试一试的冲动,进而点击游戏试玩,达成我们的目的。比如:哼,你们骗人,红色加白色根本就调不出皮肤的颜色。
第三种,蹭热点,通过知名大V进行开场吸引,比如一条小团,张大仙这种人尽皆知,你完全可以拿来用。比如:张大仙的粉丝在这游戏里有特殊的福利等等
第四种,解说型,口播游戏介绍,装备介绍,人物介绍,关卡介绍等等围绕着游戏的玩法去解说,最好能通过你的解说让大家发现游戏有趣的一面。比如:哥们哥们,一刀99级,哥们哥们,团战碾压对方等等。
第五种,司机型,美女一直是抖音的流量密码,有条件的可以买服装装扮成游戏人物进行解说等等。
第六种,诱惑型,通常用肯定和疑问的语气搭配游戏最有看点或者可玩性最强的那一关,来吊观众的胃口,是一种万能的开场方式。比如:你千万不要玩这个,没事走两步,否则你很容易连走路都不会了。
第七种,真人出镜,在游戏原剧情的基础上进行二次创作,把自己代入到游戏中,引导观众点击试玩,这是最推荐的方式,能有效的打出差异化,避免画面的重合。以上就是小游戏制作的文案总结,相信你掌握后能帮助你更快速的获得视频推荐。
最容易上热门的游戏:
玩游戏还能吃收益?一条视频变现5位数,这就是游戏发行人计划。
给大家推荐几个适合新手做的类型,让你更容易上热门。
通过游戏发行人入口,找到小游戏板块,筛选第一要点,要选择覆盖人群最广的游戏分类,这样你才有更高的概率上热门。
从抖音官方数据来看,玩游戏最主要的人群是学生和上班族,所以我们要选择能同事让这两个群体都爱玩的游戏,也就是益智和消除,为什么是它两呢?
因为游戏厂商的嗅觉是最敏锐的,他们比你更在乎游戏有没有人玩,能不能盈利。所以从数量上就能看出来,益智和消除类是市场上最受欢迎的游戏,不会占用过多的时间,也不需要下载,占内存,还有足够的娱乐性;小孩玩怕被父母发现,上班族也能消磨时间,所以选择这两个分类去做,肯定比别的冷门要好的多。
第二要点是收益最大化,让你发一部作品就能赚两份收益,怎么操作呢?
点击首页,活动大厅处点击更多,这里有一个活动日历,每天都有额外的任务奖金瓜分,你在下面选择一个符合益智和消除的游戏,这样就是一举两得的事。
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